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TVC Group

Core disciplines: Branded content, Integrated marketing, Public relations (PR)

 

CHALLENGE

Reveal the new Jaguar E-PACE to the world with a shareable piece of hero content
to engage across news and lifestyle, auto, corporate, lifestyle and tech.
 

 

INTELLIGENT SOLUTION

Showcase the combination of sports car design and agility with everyday SUV practicality.

Put the E-PACE to the ultimate test by recreating the iconic barrel roll scene from
The Man With The Golden Gun to set a GUINNESS WORLD RECORDS title for
the Furthest Barrel Roll in a Production Vehicle, a mighty 15.3-metre leap.

The epic, death-defying stunt, which featured a 270-degree twist and was
months in the making, was captured in one momentous take by the TVC team.

1,000+ media, customers and influencers witnessed the unveiling – using TVC’s 60-second
hero edit as the reveal mechanic - at a dramatic live event at London ExCel, featuring
DJ Pete Tong and his Heritage Orchestra debuting their collaboration with
up-and-coming British singer Raye.
 

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