TVC Group

Core disciplines: Branded content, Integrated marketing, Public relations (PR)



Support the launch of the fifth annual Farm Safety Week to raise awareness of farm safety,
change attitudes towards farming safely and reduce the toll of life changing or life
ending accidents…on a shoestring budget.




Farmers are hesitant to listen to official farm safety messages so we took a case study-led
approach focussing on a real farmer, who lost an arm in a farming accident, and made
him the star of an emotive film which powerfully showcased the farm safety message. 

We generated interview opportunities for comedian Al Murray, a Farm Safety Foundation
ambassador, who has first-hand experience of farm safety going wrong.

Created a national story using shocking headline-grabbing statistics showing that
while UK farmers are amongst the best in the world, farming has the poorest
safety record of any occupation.

0Shares  Twitter   LinkedIn   Facebook   Google+   Send to a friend 
Interact with TVC Group