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Core disciplines: Advertising/Creative, Brand strategy, Branding / design, Integrated marketing

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The story of a cultural phenomenon

Winner of 38 Emmys, HBO’s Game of Thronescontinues to dominate as one of the most celebrated and talked about shows of all time. Following our design for The Complete Box Set Seasons 1-5, HBO asked us to weave a little magic with their Seasons 1-6 box set and Season 6 exclusive sleeves.

With Season 6 still under wraps, we worked closely with the HBO team to develop a concept that would excite both existing fans and new viewers alike. The main challenge was to find an overriding theme that would encapsulate all six seasons. We chose the dragon, a central icon of the whole series, and brought it to life in a way people had never seen before.

Moving away from the darker, moodier designs of previous box sets we set about constructing a colorful mosaic made up of thousands of individual tiles. Textural finishes to the tiles gave the final image a vibrant tactility, and a level of craft to match the premium quality of the show.

For the Season 6 exclusive sleeves we decided to reward die-hard fans with a choice of breastplate armour designs from their favourite houses. Each one was brought to life using a number of techniques to create a unique finish. Our exclusive sleeves are set to become a collector’s item.

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