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Aesop

Core disciplines: Advertising/Creative, Brand strategy, Branding / design, Integrated marketing

One of the Top 30 most viewed agencies for 2017

The Story of True Depth of Character

Your character is formed from life experience. It’s what makes you unique. With a rich history of crafting prestige whiskies the same could be said of Ballantine’s. Our challenge was to come up with a compelling way of bringing the Ballantine’s story to life.

The answer – a global interactive tasting experience, the likes of which the whisky industry has never seen before. With our custom-designed digital table, chapters in the story are unlocked by placing prestige bottles and specially selected props on the table. And the really cool part? The table acts as a giant touchscreen. This allows customers and the on trade alike to engage with interactive challenges during the tasting. 360° wall projections were also beamed across the room, transporting guests from wherever they are in the world, to the four corners of Scotland. The final touch, to a truly immersive story.

To support the experience we also created a global toolkit including invites to the experience, gift boxes and set design.

Moral: A strong depth of character will always prevail

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