Saatchi & Saatchi pro

Core disciplines: Advertising/Creative, Brand strategy

LaSalle is one of the world’s leading real estate investment managers. 

In the UK, they work with local authorities to develop student accommodation and shopping malls, managing over £5 billion of assets. Their approach to real estate investment is unusual. Unlike their deal-led competitors, LaSalle study the human dynamics of their developments. What people want from their built environment: owners, tenants, investors.

It’s an approach we summed up in an organising idea as ‘we build trust’.

And then brought to life via online ads leading to a microsite containing these short films.

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