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Leo Burnett

Core disciplines: Advertising/Creative, Creative production, Digital, Integrated marketing

One of the Top 30 most viewed agencies for 2017

 

Helping the Co-op rediscover their mission to serve, motivate and reward customers and members

 

 

Coop has distinctive core values as a brand of mutuality and reciprocity. These had become less apparent to their customers, so our task was to re-focus communications around the core values of community and ethically led retailing; delivering growth ahead of the market for two years running and making Coop the most frequently visited supermarket in the UK.

 

We are now re-launching the brand, showing the nation that the Co-operative, whilst an old organisation, is a truly modern way to do business.  #TheCoopWay is a communications platform that will build all areas of the business from Food to Electricals to Funeral Care, and is set to help the Co-op rediscover their mission to serve, motivate and reward their members.

 

 

Leo Burnett

 

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