Leo Burnett

Core disciplines: Advertising/Creative, Creative production, Digital, Integrated marketing

One of the Top 30 most viewed agencies for 2017


We created a national day of remembrance for victims of honour killings by getting the nation talking about a cultural taboo



We used the plastic bag commonly found around women’s magazines to drive awareness of the British girls who have lost their lives to ‘honour’ killings. Girls like Shafilea Ahmed who was suffocated with a plastic bag by her parents for embracing western culture.  The campaign provoked national debate and culminated in the creation of a national day of remembrance – on July 14th, Shafilea’s birthday. Watch the film above to get the full story of how we got the nation behind a vital - but often hidden - issue. 


Leo Burnett


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