dadasd 

HeyHuman

Core disciplines: Branded content, Experiential marketing, Integrated marketing, Social

Volvic - Unbottle Your Unstoppable #UnbottleYourUnstoppable from HeyHuman Agency on Vimeo.

       

THE KEY BEHAVIOUR

Get people to engage with a water brand
at the Tough Mudder event.


 



KEY BARRIER & COMPARISON

Key barrier: Tough Mudder participants are totally
focused on the obstacle course itself. They are not
looking to detract from this.

Key comparison: Secret Cinema – by engaging people in
different ways, these live events enhance what is usually
an experience where no distractions are wanted.



THE CREATIVE IDEA

Volvic: Unbottle Your Unstoppable.

Volvic enhanced people’s Tough Mudder experience by putting the brand at the heart of it.

We branded a climbing challenge as the ‘Volvic Volcano’and gave people a chance to show 
what they were made of. Those who showed their unstoppable spirit were rewarded 
with a soak in our Volvic hot tubs at the end



THE RESULTS

Brand scores for Volvic have begun to see a turnaround, with brand awareness and affinity scores
improving for the first time in three years, while sales continue to grow.

 

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