Missouri Creative

Core disciplines: Brand Activation, Brand strategy, Branding / design

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Big Game is a firm favourite for fans in the Aviva Premiership calendar. Now in its 9th year, Missouri were asked to create a new visual identity and campaign for the ‘must see’ game of the year – a spectacular, fun, family day out at Twickenham - the home of rugby. 

We created a 360º campaign that ran across out of home, print, online and social channels, harnessing the ‘Spirit of the Harlequins’ and communicating the scale of the event, the intense rivalry of the teams and the quality of the players on display. 

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