Missouri Creative

Core disciplines: Brand Activation, Brand strategy, Branding / design

One of the Top 30 most viewed agencies for 2017


Sportswear brand Asics has launched its new Snake Pack sneakers exclusively at Foot Locker Europe, with a sleek launch campaign by Missouri, Foot Locker’s pan-European design agency.

Missouri’s brief was to create a suite of eye-catching creative assets to bring the Asics Snake Pack range story to life across Foot Locker’s retail, digital, social and PR channels throughout Europe.

The creative is being rolled out across a range of in-store POS items at Foot Locker’s 650  European stores.  It has also been applied to a series of creative assets for the brand’s digital and social media platforms, including teaser and campaign videos for use on the likes of Instagram, Facebook and Twitter.  To support the launch, Missouri also created bespoke product launch boxes for key influencers and bloggers across Europe.


Asics Snake Pack - Footlocker Europe from Missouri Creative on Vimeo.
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