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Alpha Century

Core disciplines: Advertising/Creative, Creative production

 

+800% INCREASE IN RESPONSE

Our recent DRTV spot for Macmillan changed the way people think about gifts in Wills. 

Instead of reminding people about death and the mechanics of Will making, the campaign likened leaving a legacy to a random act of kindness, like paying for someone‚Äôs coffee behind you or planting flower seeds for others to find.

Effectiveness:

The TVC generated +800% increase in response and a -70% decrease in cost per response.

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