Weber Shandwick

Core disciplines: Digital, Public relations (PR)

To promote Vauxhall’s football sponsorship and extend its #GetIN platform for the 2018 World Cup qualifiers, we were asked to develop a social-first campaign to bring fans closer to the game.

So we created the ultimate moment for our fans: a video call from star players.

First, we offered fans the chance to win a signed football shirt by releasing a hotline number on Twitter.

The surprise: after ringing the Fan Hotline, they received a video call back from two players from their national team.

We filmed fans’ astonished reactions to create shareable social content in the form of videos, GIFs and stills.


The campaign achieved

2.2 million video views and a view-through rate of 24.92%


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