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Weber Shandwick

Core disciplines: Digital, Public relations (PR)

 

How did we get coverage reach of 100 million+ for Virgin Atlantic’s
new 30-minute free drop-off parking space at Gatwick Airport?

 

 

Our insight: it might just be a square of tarmac, but there’s a whole load of emotion attached to it, since airport drop-offs are often about saying goodbye to a loved one. So we dubbed it the “Kiss & Fly” service.

When we discovered a married cabin crew couple working for Virgin Atlantic, we broadcast them kissing in real time using Facebook Live, and asked people to decide “how long is too long?” for a public display of affection. The result: 50,000+ organic Facebook views, high consumer engagement and positive sentiment, and lifestyle and national news coverage.

 

THE CAMPAIGN REACHED OVER 100+ MILLION

 

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