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Weber Shandwick

Core disciplines: Digital, Public relations (PR)

 

Live since November 2013 on YouTube across 9 markets, 
we were challenged to sustain the success of the All Things Hair
programme and address the changing competitor, digital and
industry landscapes.

 

 

 

Our solution was to evolve All Things Hair from being YouTube centric to becoming a multi-channel brand publisher with a website, full editorial team and presence on social platforms including Twitter, Instagram and Pinterest. To get there we started with data and analytics to understand  our audience‚Äôs journey,  their online searches and size of the opportunity.

 

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