Core disciplines: Digital, Social

Humanising a hotel brand by giving guests center stage

Launched on a promise to give young travelers a hotel experience like no other, Marriott’s Moxy Hotels needed tangible proof tailored towards its global audience of digitally connected fun hunters.

While traditional hotels are presented as empty shells, with sleek lobbies, tidy beds and pristine views, Moxy is all about real, unfiltered guest experiences. To bring the brand promise to life, we developed a customised digital infrastructure driven by user generated content: The Moxy Guestbook. With it, Moxy guests across the globe share their best Instagram snaps through Moxy’s own digital platforms, giving future guests an insight into life #atthemoxy.

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