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Droga5

Core disciplines: Advertising/Creative, Digital


A majestic SEAT Leon Cup Racer is seen roaring around the race track - muscular, primal, regal. Round and around it goes, lap after gloriious lap. We then slowly realise that all is not as joyful as we first thought it was for our race car. Bound to the monotony of the same tracks, loop after loop after loop. Bound to live a life only on the race track, or locked away in the garage, but secretly longing for the open road.
As we see our race car look wistfully beyond the fence that surrounds its prison, the new Leon CUPRA road car flies past, a car that's ostensibly the same as the Cup Racer, but gets to live life on the open road.

The Leon CUPRA is.... a Race Car Set Free

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