Mr President

Core disciplines: Advertising/Creative, Digital, Integrated marketing

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BetVictor from Mr President on Vimeo.


BetVictor: The Million Pound Goal

A Million Pound promotion to make the Gentleman’s bookie stand out from the other gambling brands throughout the Euros. Leading to a fully integrated and responsive campaign from TV to PPC across the UK, Ireland, Germany and Asia.

BetVictor couldn't compete in terms of media spend with the big bookmakers. Especially over tournaments like the Euros – where the in-game ad packages get snapped up for ludicrous premiums.

So rather than trying to outshout the competition, we got clever. Our strategy and insight team identified a unique media spot for us to own throughout the Euros - goals. 

The promotion is being brought to life across TV, Radio, Press, Outdoor, VOD, Digital, Social and PPC throughout the tournament in Europe and Asia. But the real magic of the “Own Goal” strategy is in how we are being responsive to key goals as they go in. It doesn’t matter how it is scored, just when and by who.

Our responsive team is producing live animated goal content within hours of goals being scored, responsive print ads across the red tops, and a wealth of long tail search terms. Which all adds up to every single punter looking for a Euro goal being exposed to the Million Pound Goal promotion in the most efficient and impactful way.

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