innovision partnered Facebook for the second year running in 2016 to deliver the social media giant’s experiential presence at the International Festival of Creativity in Cannes. In line with the overarching theme ‘Connect the World. Create for the World’, our objective was to create a dedicated physical space at the heart of the festival through which to celebrate the impact of connectivity on creativity and demonstrate how an open and connected world is great for people and for brands.
Taking over the Hôtel Barrière Le Majestic Beach & Pier, we created ‘Facebook Beach’ – a week-long activation, which was open to the full Cannes creative community, providing a place to connect, create and be inspired – through a host of daily activities, product experiences and session programming.
Each morning, attendees could take part in a range of fun and engaging Beach Activities such as Tai Chi, ‘Face-boule’, rosé wine & cheese tasting, digital caricatures and a 360 video workshop. In the afternoon, the space played host to inspirational Beach Chats from industry visionaries about the Facebook Family of Apps & Services.
Facebook Beach also housed the Instagram Water Exhibit, an immersive and experiential exhibition designed to showcase water in all its intricate forms – from the Iceberg Room: an arctic gallery featuring artwork painted on a frozen backdrop by muralist @the_hula; through to the Waterfall Room: a streaming indoor waterfall behind which visitors could have their portrait captured by photographer, George Lange. The exhibit also housed the ‘Water in Motion’ Gallery – a showcase of the winning submissions from Instagram’s #WaterInMotion video contest.
Building on last year’s momentum, Facebook Beach was the destination for creatives at Cannes and an inspiration point for creative thinking.
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