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Gravity Thinking

Core disciplines: Branded content, Digital, Social

One of the Top 30 most viewed agencies for 2016

With the 2015 rugby World Cup coming up and sponsors of the Saracens, we saw this as the perfect opportunity to create the Allianz Pass Around The World. A mobile first campaign, we created a simple user experience that asked fans to film and upload their pass to join the chain. To date we’ve have hundreds of fans plus Lewis Hamilton & golfer Paul Mcginley join the Sarcens in trying to create the longest Pass Around the World.

 

Showreel 2015 from Gravity Thinking on Vimeo.
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