Gravity Thinking

Core disciplines: Branded content, Digital, Influencer marketing, Social

One of the Top 30 most viewed agencies for 2017

Whilst Allianz are one of the world’s leading insurers, they have little brand equity in the crowded UK insurance sector, a problem when 90% of insurance is sold via aggregators. Recognising that people wouldn’t engage with messages about car insurance our key insight that ‘life happens in cars’ set up a platform that defined our work for 2015.


Allianz Car Stories Case Study from Gravity Thinking on Vimeo.
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