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TRO

Core disciplines: Brand Activation, Experiential marketing, Sponsorship

Multi-sensory Experience

British Airways: Bringing Britain Closer

 

In the US British Airways (BA) work with Chase Bank to offer high net worth individuals a British Airways Visa Signature Credit Card. To build the BA brand with these key consumers, we were tasked to create an authentic British gastronomic experience in New York’s meatpacking district.

140 guests enjoyed a seven-course taster menu, created by renowned British chef Tom Kerridge and inspired by symbolic UK locations. We built an immersive, multi-sensory environment to distinguish each course and intensify the dining experience: from projection across three walls to live music including a Scottish bagpiper.

 

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