Core disciplines: Brand Activation, Experiential marketing, Staffing

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How do you help people balance their healthiness and happiness in the hustle & bustle of the urban forest, and make Pip & Nut the nation’s favourite health food brand?

Have a Pipnic!

What is a Pipnic? It’s any time you enjoy a moment with Pip & Nut; from solo sunrise snacking to midnight feasting with friends - simply, it’s the time to take a moment and get some goodness in a delicious way. 

We took this mantra to the people by setting up Pipnic Spots across central London with a bespoke pop up kitchen serving nourishing nutty treats, and a communal scurry with yoga, hula classes and mindfulness colour-in postcards by typographer Lilly-Lou. All together it made for big, summery, utterly nutty get-togethers that the city's squirrels adored.

The results: 

• 6 beautiful Pipnic spots visited

• over 50,000 happy munching squirrels

• hundreds of yoga stretches and hula twirls


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