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Ogilvy UK

Core disciplines: Integrated marketing

One of the Top 30 most viewed agencies for 2016

Google

Google House

Results

  • This was the first time that Google had proactively worked with Consumer media in the UK. More than 120 journalists attended in one day
  • Reach of 375M: 67 pieces of coverage, 3 broadcast clips, 5 National print newspaper, 13 National news online, 14 Consumer new online, 6 Blogs
  • #Googlehouse trended on twitter
  • AND OPR took the Google House to France and Germany and made it an annual UK media showcase for Google’s newest products.

The Challenge

We were tasked with driving awareness of the suite of Google consumer lifestyle focused apps and ensuring that the services and products are humanised in a way that excites lifestyle influencers.

Google House

We took Google out of the lab and into the home by creating the world’s first Google House. Each room had a different theme from a range of lifestyle areas like cooking, travel, fashion and gaming. Leveraging the space, we immersed media in key apps. For example, online chefs Sorted used Voice Search to find recipes and cook a meal; Google Glass was used to share fashion tips; Chromcast was used to turn the lounge into a cinema; Transit was used in the basement to show underground commuting options.

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