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Ogilvy UK

Core disciplines: Integrated marketing

One of the Top 30 most viewed agencies for 2016

British Gas

Smart Streets

Results

Overall 136 online videos, 6 editorial elements featuring Zoe Ball, Mike Tindall and Jamie Redknapp, 3 social films, 6 native assets, 2 CPC/Link banners for social and over 150 distribution assets were produced.

The Challenge

British Gas wanted to showcase the possibilities and consumer benefits of the connected home and smarter living.

Solution

We created a brand new online series called Smart Street.

The reality TV style show follows three families over three months, documenting how they go about their daily lives using Smart Technology. Our featured families are one young couple who have just moved into their first home, one young family and one older family with teenage children.

Each family creates their own video diaries to complement our captured footage. Capturing the families’ honest reactions, Smart Street demonstrates whether smart tech can really make life smarter, easier and more fun.

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