Cheetham Bell

Core disciplines: Advertising/Creative, Branding / design, Digital

Transforming Total Fitness into the Fittest Gym


Increasing competition from ‘no-frills’, city centre gyms meant retention was an increasingly difficult challenge. A lack of brand direction meant no platform for effective communication. 

The Simple Idea

Deliver a new brand from the ground up with the mission ‘to be the fittest gym’ at it’s heart.

Revitalise staff and members through a dynamic rebrand and tone of voice that embodies energy and enthusiasm.

Apply it to all touch points; signage, interiors, photography, press, radio, email, social media, SEO, PPC and website.


Sales increase via the website of 106% YOY. 

Increased volumes of non-brand traffic through SEO by 31% YOY.

Facebook follower growth of 101% from December 2012 to May 2013.



Interior branding

Interior branding

Mobile website


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