Core disciplines: Branding / design, Digital


California Shutters


A made to measure plan for growth 

"These guys know the shutter market about as well as I do. Maybe even better. They’re constantly moving and improving our websites to drive purchase. I couldn’t be happier with how we work together and what we’ve achieved.”

Murray Clark, Founder and CEO



TCMM Shutter Group is a global shutter business with brands including The California Shutter Company, Shutterly Fabulous and The Shutter Store. True design, build and maintain ecommerce websites for all the brands in the TCMM portfolio and run all the media, search and social activity across the group. Our sites work in multiple markets, with different languages, tax and shipping models. New products, pricing updates and sale events can be created and changed quickly and easily. We drive traffic from Custom Audiences  in Facebook, targeting by lifestage and behavior to maximise our chance of reaching homeowners. Once people have visited, we retarget them with content that reflects their on-site behavior, offering samples or measuring advice. Later, we target with a direct sales message, usually an offer.

0Shares  Twitter   LinkedIn   Facebook   Google+   Send to a friend 
Interact with True