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John Doe

Core disciplines: Branded content, Digital, Public relations (PR)

One of the Top 30 most viewed agencies for 2017

 

 

THE CHALLENGE

To launch the new Corsa, Vauxhall’s biggest and Britain’s second best-selling car, referencing the key brand points of what a Corsa is: accessible, human and innovative while incorporating a British sense of humour and quirkiness

 

THE SOLUTION

We commissioned British artist, Alex Chinneck  to create an innovative and visually striking art installation to bring our brief to life. He built us a literally incredible sculpture which appeared to peel back 15 metres of tarmac which turned the parked Corsa Corsa upside-down.

To showcase the work, we partnered with Londons Southbank Centre, placing the installation in the shadow of iconic landmarks The London Eye & Big Ben . ‘Pick Yourself Up and Pull Yourself Together’ by Alex Chinneck was seen by thousands of people each day over the course of a week

 

THE RESULTS

We achieved global broadcast coverage within a day of the installation going live with pieces on BBC’s The One Show, LA’s NBC News,  ITV’s London Tonight & The Discovery Channel. Hero print pieces include interviews in Metro, I and The Times with over 80 pieces of online coverage over the world across lifestyle, news, art, design and hype sites including Dezeen, Hypebeast, Creative Review, Metro, The Sun, Telegraph, Creators Project, Time Out & Huffington Post.

The build and installation time-lapse and documentary film we shot achieved over 11x the set deliverable of online coverage. We gave exclusive access to Instagram influencer @Jeera driving incredible social noise and our hero Instagram post with Hypebeast achieved 29,592 likes. Furthermore, the Metro Twitter coverage was retweeted 20+ times reaching an audience of 514,255 users

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