John Doe

Core disciplines: Branded content, Digital, Public relations (PR)

One of the Top 30 most viewed agencies for 2017



John Doe was tasked with launching the new adidas Originals by Rita Ora collection to a global female and influencer audience.  Our challenge was to create, curate and amplify three unique and unforgettable experiences hosting over x60 global media and influencers in London, Rita“s home town



John Doe created three bespoke events targeted at media, fans and the fashion and music industries, bringing the collection alive through an intimate dinner, a live performance and celebration party, all amplified through media and social platforms. Each exclusive element had Rita and the collection at its core and was designed to create both global news and instant social content.

All activity took place over two days in London and attended by over 60 Global media and influencers who were flown in, hosted and able to experience and participate in every element. The opening Influencer Dinner was hosted by Rita and curated by Disappearing Dining Club. Rita then gave us an unforgettable private In-Store Gig where we transformed the adidas Originals store into a live music venue for media, guests and competition winners. We rounded off with an After Party inviting 700 international influencers including celebrities, talent and DJs to join Rita for a celebration party at Notting Hill’s Mode



We created and delivered three hugely successful events in 48 hours with more than 1000 attendees. We engaged and hosted 60 confident, creative, fun and inspirational female global media and influencer guests from 15 markets resulting in global publicity across all channels. Round table press interviews with Rita created content for short lead media and social channels across the world

We generated 82 pieces of coverage in the UK alone – 21 print and 61 online and a spike of activity across social media, including Evening Standard front cover and double page spread, Metro full page interview, further interviews in Company, Cosmopolitan, ASOS and RWD. The collection sold out on online.


0Shares  Twitter   LinkedIn   Facebook   Google+   Send to a friend 
Interact with John Doe