Rosie Lee

Core disciplines: Advertising/Creative, Brand Activation, Branding / design, Innovation/NPD/Service Design

One of the Top 30 most viewed agencies for 2017


Nike & JD Sports
Air Max 2016 European Retail Launch

Run the streets in Air Max 2016.

Rosie Lee launched the Nike Air Max 2016 for JD Sports largest European brand campaign this year. We worked alongside Nike Brand Design to create a fully integrated brand campaign including social, retail, digital and street installations.



The creative concept places the shoe into an ambient world where street objects appear to be ‘lighter than air’. Working alongside motion studio Man Vs Machine we developed a hero visual and animation communicating our creative concept.



We designed and produced bespoke street installations across major European cities. At Oxford Circus, a huge advertising banner ran along the underground walkway, the distinctly urban visuals worked harmoniously in the underground setting.



A selection of flagship JD Sports stores featured impressive 3D window displays. Air Max 2016 shoes appear if they are running surrounded by 3D floating objects projected from a textured concrete backdrop and bright blue sky.



The digital execution consisted of a site takeover, and a multi-channel social campaign.


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