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Rosie Lee

Core disciplines: Advertising/Creative, Brand Activation, Branding / design, Innovation/NPD/Service Design

 

Nike
Niketown Takeover for Hypervenom II Neymar Edition

Immersive storytelling through a visual & physical lens

Working in collaboration with Nike Brand Design, we designed a ground floor takeover of Niketown London to celebrate the launch of Brazilian soccer star Neymar Jr.’s signature boot, for the “Ousadia Alegria” collection.

 

 

The Hypervenom II edition features the street art of Brazilian multidisciplinary artist and designer Bruno Big. Taking influence from Neymar’s infamous motto “Ousadia Alegria” (daring joy), Bruno translates this into a stylised fist and heart artwork.

 

 

The fully immersive installations maximised the impact of Bruno’s art, covering all surfaces with a mix of textures, from concrete to plywood. 

 

 

Telling the “Ousadia Alegria” story in a physical way, discoverable details such as tattooed mannequins and spray cans covered in Big’s art complete the storytelling.

 

 

Illuminated 3D text and giant laser cut panels create animated window displays for Nike’s flagship store windows.

 

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