Studio 2br

Core disciplines: Brand strategy, Branding / design, Corporate communications

Communicating CSR

Most companies approach CSR comms from a reporting angle. As a result, the focus is on facts, figures and key performance indicators and the tone tends to be dry and formal. But there’s a much wider dimension to CSR today that formal reporting can’t fully articulate.

The regional newspapers we write and design for Deutsche Bank communicate how its global corporate citizenship strategy is applied everywhere.

Previously, each region produced a CSR report, which was both repetitious and expensive. Now, regional reporting is integrated into ongoing communication.

The newspapers provide a vehicle to highlight what the bank and individual employees are doing to further the citizenship strategy. In an increasingly online world, newspapers do an important job. They are friendly, inexpensive and disposable, all of which breaks down barriers to engagement.

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