Studio 2br

Core disciplines: Brand strategy, Branding / design, Corporate communications

Corporate citizenship with legs

Deutsche Bank asked us to create a name and identity for a charity cycling event. With potential participants ranging from serious road warriors to those who prefer to amble along, the event needed to create sufficient excitement to encourage participants of all abilities to commit to riding and finding sponsors.


Our DeutscheBike identity, and the campaign we created to promote the event, helped attract riders from as far afield as New York and Sydney, raising £250,000 over the three day ride. High-profile DeutscheBike ambassador Chris Boardman advised and motivated riders too.


Now an established vehicle for fundraising, DeutscheBike events continue to run in the UK, continental Europe and the US, building team spirit and promoting a healthier lifestyle along the way.

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