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Hatched

Core disciplines: Advertising/Creative, Branding / design, Digital

INTRODUCTION

Cawston Press make beautiful soft drinks, using only the best tasting ingredients and finest of fruits, they are master blenders, inspired by the apple and ingredients from the kitchen garden. Already known for this and their striking and award winning packaging, Cawston Press needed an agency to join the team to take the brand to the next level.

 

 

THE CHALLENGE

Cawston Press needed an agency to support them with all briefs, big and small, but also to work alongside them in their strategic thinking, to push the product in the drinks marketplace. They wanted to take the brand to the wider market and take the product to the next level in brand communication. 

OUR SOLUTION

Working closely with the Cawston Press team, and their partnering packaging and social agencies, we have led creative across all of the brand’s communications. This includes creating a beautiful website, a set of range booklets, a trade sales app, Wholefood window displays and everything in between, from pencils to branded taxis!

We approached every project with a meticulous level of care, strategic thinking and creativity, with the brand messaging at the core of everything we produced. This has helped to leverage the brand’s niche positioning in the market.

The RESULTS

The results so far have been huge, not only in an upturn in sales, but in the relationships built just by doing something different to the competition. Since the start of our partnership with Cawston Press three years ago, we have seen the brand profile rise to become a household name.

The Website

In order to match the brands striking aesthetic, we refreshed and revitalised the website design and build, ensuring that it was mobile first in design as well as geared up for future e-commerce integration.

The Sales App

To create a way for the sales team to go out into the market and speak to retail and wholesale clients in an impactful, to the point and interesting way, we created a Cawston Press Sales iPad App. This allowed the team to deliver the same amount of interesting content and the same message, but now all at their fingertips.

The Range Booklets

With a need for a more tactile, physical form that could be used as a new business mailer, we designed a beautiful collection of embossed product sales booklets, each championing a different range, as well as a short insight into the Cawston Press story.

The WHOLEFOODS WINDOW

For two consecutive years we have had the pleasure of designing and executing a striking and stand out Cawston Press window display at Wholefoods Market on Kensington Highstreet. The most recent display paid homage to their use of ‘real ingredients’ to create ‘remarkable taste’.

The PRESS ADVERTS

These press adverts highlight the new look Cawston Press and their change of style in advertising and aesthetic. The beautiful lifestyle photography shots are a homage to good food - capturing the ingredients in their original form, and showing the journey of ingredients from picked to pressed. This has now become their signature style, truly reflecting the essence of the brand. 

Vehicles & Sampling

From bicycles to black cabs, caravans to mini’s, we designed a range of bright, eye-catching prints for wrap advertising. This acted as a mobile billboard, with Cawston being promoted throughout London, as well as the vehicles being used as promotional touch points for sampling.

The RECIPE cards

Using the stunning, signature lifestyle photography, the Cawston recipe cards showcase how the product doesn’t have to be used just as it is, the cards highlight the versatility of the products and how they can be used within recipes as well as making other drinks and cocktails.

The Brand book

The ‘Remarkably Good Book’ is all that is Cawston Press. It is an all encompassing book that we designed and executed that represents the brand - all that they stand for and all that they strive to be and become. These pages are the guiding light, outlining their mission, principles, attitude, style and personality.

“Working with Hatched on many different projects has been great, they always deliver the goods”

Cluny Brown, Head of Marketing,
Cawston Press

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