The Grid has been the lead global agency for Clarks’ Kids since 2011. As well as developing and creating new brands, we work closely with the creative people at Clarks to direct and produce its global advertising and seasonal marketing assets.
For AW16 season we created a portfolio of beautifully stylised portraits that captured the personalities of the featured children. These portraits were then combined with still life shots of the shoes to create the lead campaign artwork that could be used for all above the line marketing.
The seasonal creative works across every conceivable channel, from social media to every customer touchpoint – including advertising, online, email marketing, direct marketing, wholesale trade, packaging, catalogues instore and point of sale.
For Clarks’ First Shoes, a brand aimed at parents of babies aged 0-2, we adopted a softer, warmer approach. The wardrobe styling is simplified and focuses on the purity of shape and textures.
The main campaign assets are engaging but have beautiful simplicity to ensure everything is design friendly, maximising the impact across all digital and printed formats.
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