Core disciplines: Advertising/Creative, Brand strategy, Branding / design

Fortitude Campaign

We were asked to create a pre-production brochure to help pre-sell the new psychological thriller set in the Arctic. The key art was to be used in both digital and print collateral to promote the programme before the launch.The only assets were were provided with were the synopsis and head shots of the main cast.

We combined landscapes with key characters to create dramatic visuals that represented the producers vision.

Advance sales to 13 international broadcasters, and its simultaneous launch to 20 million customers made Fortitude the most successful show to date for Sky’s international distribution arm.

Further advertising

After professional photo shoots were carried out, we created collateral for both series including print advertising, brochures and signage.

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