Core disciplines: Events, Experiential marketing

England Rugby Sponsorship

The Brief

Old Mutual Wealth, the UK’s leading wealth management business, are a Principal Partner of England Rugby. Our brief is to activate this long-term partnership through engaging brand and hospitality experiences.

The Solution

Infrared’s remit includes design and build of the Old Mutual Wealth hospitality suite at Twickenham, all in-stadium activations on match day, on-site guest management, ticket strategy + management and merchandising.

Incorporating their campaign line of ‘Invest in Life’, the multi-zoned hospitality suite was designed in conjunction with a fully integrated guest management system to capture key business case information for invited guests. Infrared also managed the ‘free of charge’ and ‘right to buy’ ticket and hospitality assets with end to end delivery and liaison with the RFU and key stakeholders at Twickenham Stadium.

The Outcome

For the Old Mutual Wealth Series in November 2016, Infrared built and managed the Grand Slam Suite, taking it from an empty shell to a fully branded Old Mutual experience.  This included the hire of talent and England Rugby players for a post-match Q&A. Of the 1,200 hospitality guests who attended, our suite was given a 5 star rating with over 95% saying it was an ‘outstanding’ experience.

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