Four Communications Group

Core disciplines: Advertising/Creative, Integrated marketing, Media planning & buying, Public relations (PR)

The Man Booker Prize

Four handles every aspect of the Man Booker Prizes, from the submissions process through to PR, marketing and digital, from generating international media coverage to event and sponsor management.

We also manage the major, cross-platform partnership with the BBC which includes live coverage from the winner ceremony, a star-studded dinner for over 500 guests.

The challenges

Our ambition in 2016 was to continue and broaden the reach of the prize, in the UK and beyond, with a concerted push in America.

The solutions

As well as creating a new website and launching series two of our podcast series, we livestreamed from the winner ceremony via Facebook Live and worked with TwitterBooks to livestream an interview with the winner after the announcement.
We worked with retailers to showcase announcements with promotions, competitions and displays using branded materials we produced. The American Booksellers Association promoted the winning US author to 500 independent booksellers in the US.

We worked with The Reading Agency to reach a wide geographical spread of libraries of all sizes and with the Reading Hack to reach audiences under 25 years old.
We worked closely with over 40 engaged vloggers and Instagrammers, utilising bespoke ‘behind-the-scenes’ content.

We organised a range of events including a shortlisted author event at the House of St Barnabas with Bookslam and a winner interview with the New Statesman, which was streamed on Facebook Live to over 7K viewers.
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