Four Communications Group

Core disciplines: Advertising/Creative, Integrated marketing, Media planning & buying, Public relations (PR)

The challenges

HSBC Commercial Banking’s Global Head set the business the ambitious target of doubling its international trade finance revenues in three years.

The solutions

Positioning HSBC as a thought leader in international trade was critical and we devised and developed a tangible way for the Bank to talk about business opportunities for its customers and prospects.

The HSBC Trade Forecast maps out quarterly what the future of international business holds. It predicts how trade is going to develop over the next five, 10 and 15 years, incorporating five regions and 37 countries.

We created global and market-specific written and digital content including an animation of the evolution of world trade.
Launching live from HSBC’s Trade Summit in Hamburg, we organised back-to-back broadcast slots for the Head of Commercial Banking, providing opportunities to deliver key messaging around HSBC’s ambitions as the number one trade bank.
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