dadasd 

Four Communications Group

Core disciplines: Advertising/Creative, Integrated marketing, Media planning & buying, Public relations (PR)

Looking Below the Surface

The challenges

Typically, people living with diabetes experience mild hypoglycaemia (low blood sugar levels) two to three times a week. Despite this, many people living with diabetes struggle to recognise the signs and symptoms of a hypo.
 

The solutions

Below the Surface is a series of four short and gritty clips (and one consolidated film) designed to highlight the varying and sometimes frightening impact of hypos and how easily they can be misinterpreted. Each clip asks the audience to “look below the surface because things aren’t always as they seem” and directs viewers who are looking for further information, to visit the HypoHub; Novo Nordisk UK’s online educational resource.

The films were launched over the course of a week via Novo Nordisk’s global social media channels and promoted via Diabetes.co.uk’s e-newsletter and Facebook to target people living with the condition.
 
alt_text
alt_text
 

The challenges

If blood sugar levels are not properly managed after meals, people living with diabetes will experience high blood sugar levels, also known as hyperglycaemia, which can lead to a range of unpleasant short-term symptoms and serious long-term complications if regularly left untreated. Despite this, many do not understand the impact of hyperglycaemia or the importance of good management around mealtimes.
 
alt_text alt_text alt_text

The solutions

Mealtime Management is a creative, educational online campaign targeted at people living with diabetes and their healthcare professionals. It focuses on the practical impact of unmanaged hyperglycaemia; playing out real day-to-day annoyances , e.g. needing the toilet during a football game and missing a goal. Through a series of novel GIFS and short animations shared on social media, viewers were driven to a new resource section on NovoNordisk.co.uk.
 
alt_text
0Shares  Twitter   LinkedIn   Facebook   Google+   Send to a friend 
Interact with Four Communications Group