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Wonderworks Communications Ltd

Core disciplines: Brand Activation, Brand strategy, Branding / design

 

T H E   C H A L L E N G E

To support the launch of the London Essence company range into the consumer world, we were tasked with creating a range of assets for use in off trade retail, ecommerce and an experiential exhibition stand that defined the brand.

 

 

T H E   A P P R O A C H

To give this brand standout both in retail environments and online, we creative directed a photo shoot that brought the brand’s personality and premium positioning to life visually. Highlighting the mixer’s unique bottle shape and range of ingredients, the photography reflect the brand’s messages. These assets were then developed into different consumer-facing touchpoints, including web banners, magazine advertisements, and shelf barkers.

 

T H E   W O N D E R

The BCB stand was overwhelmingly well received by both trade and consumers. The small touches including a seating area, sensory exploration of the mixers’ aromas and premium set up ensured that it stood out from the crowd and made a large impact.

 

 

WOO-HOO!

London Essence Company will be launching in retail both online and in the off trade shortly. The stand we developed will be rolled out at a series of events globally to support the launch of the brand.

 

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