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iD

Core disciplines: Brand Activation, Experiential marketing

PLAY-DOH Imagination Tour from iD on Vimeo.

HOW IT WORKED

The PLAY-DOH brand Imagination Tour visits cities across the country this summer encouraging families to have fun and be creative with the PLAY-DOH brand through a number of exciting hands on activities. Entering through a giant PLAY-DOH tub, children can create anything they wish with endless pots of PLAY-DOH compound at their fingertips and test their culinary creativity at the Kitchens Creations station.

Children can test their culinary creativity at the Kitchens Creations station where they can make the wackiest food creations imaginable!  

Once complete, they can share their fantastical culinary masterpieces at the photo board for a special picture with the Doh-Doh character - the perfect keepsake from the day.

The PLAY-DOH Imagination Tour visited multiple city locations and even stopped by Geronimo Festival, Bristol Balloon Fiesta and The Big Feastival.

 

And not to be missed is the chance to try out PLAY-DOH TOUCH, the immersive app that brings sculpted PLAY-DOH creations to life in a new virtual PLAY-DOH world. 

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