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Core disciplines: Advertising/Creative, Brand strategy, Digital, Integrated marketing

 

Working magic with Channel 4
and Warner Bros.

 

Challenge

Channel 4, in partnership with Warner Bros., approached us with an awesome brief. They wanted exciting content to promote the release of Fantastic Beasts and Where to Find Them.

 

Solution

We created and produced three talent-led films, celebrating favourite moments from JK Rowling’s books and films.

The 20-second films feature Channel 4 talent who are big JK Rowling fans: Lauren Laverne, Alex Brooker, Davina McCall, and Eddie Redmayne, who also plays the lead character in the film.

They answer questions about why they love the wizarding world she’s created. As part of the content strategy, the TVCs ran on Channel 4, E4, the All4 catch-up platform and on Channel 4 and Warner Bros. owned digital and social channels.

What makes a great wizard? A wand, obviously, and great facial hair!

Davina McCall

 

What makes a great wizard?
A wand, obviously, and great facial hair!

Davina McCall

 

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