dadasd 

bandstand

Core disciplines: Advertising/Creative, Brand strategy, Digital, Integrated marketing

 

Finding everyone’s perfect fit

Challenge

Tempur wanted a double-edged campaign to combat an aggressive market saturated with one-size-fits-all pillows and beds-in-boxes. And with Serena Williams clutching her Tempur pillow wherever she goes, who better than a 23 Grand Slam singles champion to hero and drive awareness of their technologically advanced and diverse pillow range?

Solution

Deliver a strategic social media campaign that lifts the lid on Serena’s secret source of power: a great night’s sleep enabled by a superior pillow.

Leveraging the US Tempur campaign “This sleep is power”, we showed Serena on the hunt for her perfect bedroom partner. Like Goldilocks, through trying each variant she discovers “the perfect fit”.

Tapping into the heady build-up for the 2017 Wimbledon Championships, we delivered targeted Facebook video and carousel units to maximise engagement and exposure.

0Shares  Twitter   LinkedIn   Facebook   Google+   Send to a friend 
Interact with bandstand