Core disciplines: Advertising/Creative, Brand strategy, Branding / design, Digital


Following steady declines in sales and public misconceptions about the product being
inferior in the market, the brief was to give La Valette a much-needed new lease of life.

Our approach

Wine is more than just a beverage, it's an opportunity to connect, celebrate and share a good story.
Our research was inspired by Grand Master Jean Parisot La Valette's sword. We created an iconic label
featuring a hand-drawn diagram of the original sword. To communicate this much celebrated brand,
we created a series of campaigns to highlight those perfect moments for a glass of La Valette.



The rebrand boosted sales by 100% and was identified as the Official Wine for the
European Capital City of Culture 2018, restoring it to being Marsovin's best-selling wine.


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