dadasd 

BRND WGN

Core disciplines: Advertising/Creative, Brand strategy, Branding / design, Digital



Brief

Following steady declines in sales and public misconceptions about the product being
inferior in the market, the brief was to give La Valette a much-needed new lease of life.




Our approach

Wine is more than just a beverage, it's an opportunity to connect, celebrate and share a good story.
Our research was inspired by Grand Master Jean Parisot La Valette's sword. We created an iconic label
featuring a hand-drawn diagram of the original sword. To communicate this much celebrated brand,
we created a series of campaigns to highlight those perfect moments for a glass of La Valette.


 

Results

The rebrand boosted sales by 100% and was identified as the Official Wine for the
European Capital City of Culture 2018, restoring it to being Marsovin's best-selling wine.


 

0Shares  Twitter   LinkedIn   Facebook   Google+   Send to a friend 
Interact with BRND WGN