Core disciplines: Advertising/Creative, Brand strategy, Branding / design, Digital


Motorcycles are more than just transport. The open-road, the roaring engines, the sheer sense of freedom. When we were invited to assist in creating a brand for a new bike shop we immediately took to the saddle with creating a name, identity and visual language as well a sense of purpose to drive the team and attract a new tribe of followers.

Our approach.

In a series of 'BRND SPRNT’ workshops we engaged with stakeholders and brand owners to help them define brand purpose as a starting point. We pitched our brand between the pillars of ‘Wise’ & ‘Free’ the Yin-Yang forces required to be a balanced rider and then created the brand name ‘Woto Moto’


Services used.

Insight and strategy
Brand Positioning
Brand Identity


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