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BRND WGN

Core disciplines: Advertising/Creative, Brand strategy, Branding / design, Digital

 

Brief


To create a young, fresh brand that communicates CHOGM's core values to both old and new audiences, whilst showcasing Malta as a Commonwealth success story.
 

Our approach


We articulated the brand around three pivotal areas: diverse people, respect towards different cultures, and hope for the future. We wanted to bring the four fora together to create one unifying look and feel, all under one umbrella brand. Repositioning CHOGM as a more engaging brand, we crafted detailed brand guidelines, a suite of branded content and developed a responsive website that was audited by the senior Commonwealth Security taskforce.

 




Services used


Insight
Brand architecture
Brand Identity
UX / UI Design
Digital Development
Brand Film


 

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