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Davison Williams

Core disciplines: Branding / design, Integrated marketing


THE CHALLENGE

After taking the U.S. by storm and becoming the fastest selling spirit brand in history
- reaching 1 million cases in its first year*, New Amsterdam Vodka set its sights on the UK.

We were briefed to give this exciting new brand a consistent look and feel
across every touch point, and tailor the messaging to appeal to
every audience - trade and consumer.

*Nielsen MAT 28/02/2015

 


 

THE STORY

We transformed the existing U.S. creative into a visually engaging integrated campaign
spanning multiple channels. This included developing attention grabbing trade campaigns,
impactful outdoor advertising across four of the UK’s biggest cities, as well as coming up with
new and exciting ways to bring the brand to life in the on-trade.

Our experienced team of creatives, photographers, account handlers and print management
specialists worked collectively to ensure everything ran smoothly from start to finish,
and that budgets were spent wisely!

 

 

THE RESULTS

Not only is New Amsterdam Vodka now stocked in all five of the biggest supermarkets,
it’s also the fastest growing vodka in the UK*.

*Nielsen MAT 23.04.16 Total Coverage Volume Trend Top 10 70cl items.

 

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