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Davison Williams

Core disciplines: Branding / design, Integrated marketing

 

THE CHALLENGE

Amid increasing competition in the ready-to-eat category, Jamie Oliver Group were 
looking to increase their UK market share via an on-pack promotion planned to
coincide with the launch of Jamie’s new cookbook '5 Ingredients - Quick and Easy Food'
in Autumn 2017.

 

 

THE STORY

Featuring a ‘money-can’t buy’ headline prize, our purchase-led promotion brings
something new to the RTE category.

Prompted by an on-pack fix-a-form, consumers were directed to a dedicated competition
microsite in order to enter their unique code and instantly find out whether they’ve won
1 of over 1,000 ‘pukka’ Jamie Oliver prizes!

Running in major retailers from 1st September, the campaign will be supported
by fixture aisle fins, 6-sheet advertising, PR and social media.

 

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