Birra Moretti is a premium authentic Italian lager owned by Heineken. Since 2009 we have built the
brand through experiential, driving trial and awareness. In 2013 we launched our unique
‘Gran Tour’ experience which celebrates everything that matters in Italy,
from enjoying an ice cold Birra Moretti to authentic Italian street food inspired by the country’s
many different regions, all enjoyed in good company with friends and family.
In 2017 increased investment into the Heineken festival portfolio included the addition of British
Summer Time (BST), attended by over 500,000 people over a two-week period.
Significant uplifts in brand metrics among festival-goers:
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