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Core disciplines: Brand Activation, Shopper Marketing

 

THERE’S AN
ADVENTURE
BREWING

 

Growing a business, while keeping the cache and coolness of a small independent brewery.

 

Challenge

Sharp’s was great at brewing and selling beer. But unfortunately people were mostly buying one of the exceptional beers they brewed, Doom Bar.

To help the brewery grow, we needed to connect drinkers to the other beers and also the brewery itself—while keeping Doom Bar in the number one spot.

Idea

‘There’s an adventure brewing’ captures the attitude that drives the brewery forward and doesn’t just tell their story, but involves the audience in it as they embark on new adventures with their fans through social media.

Drinkers could connect with and take part in a number of adventures inspired by their beers. From rowing over the Doom Bar and surfing in the Atlantic, to cooking with any beer from the range and brewing one of their own.

Sharp's Adventures in Surfing

Sharp's Adventures in Rowing

Sharp's Adventures in Rugby

Impact

The campaign ran for three years, building a fan base, launching a social channel and helping the brewery create new adventurous beers.

And not only was there a strong distribution growth across the whole portfolio, Doom Bar maintained the number one beer in cask and became the leader in bottle beer too. Cheers!

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